Hells Bells Helmets
DealOutdoor Recreation
Hells Bells Helmets, the outdoor recreation, landed on the national radar after pitching the sharks in Season 1, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 20%
- Offered equity
- $2.5M
- Sought valuation
- $500K
- Deal amount
- 50%
- Deal equity
- $1M
- Deal valuation
Marix Stone and Nancy Tanchel faced the sharks in Season 1, Episode 11 in the episode that aired January 8, 2010, bringing their Philadelphia, PA business with them. Hells Bells Helmets, the outdoor recreation, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
They came in asking $500,000 in exchange for 20% equity, putting a $2.5M valuation on the business.
Daymond John made the deal at $500,000 for 50% equity. That priced the company at $1M, a haircut from the $2.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 1, 27 of 64 pitches ended in a handshake. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Hells Bells Helmets?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Hells Bells Helmets get a deal on Shark Tank?
Yes. Hells Bells Helmets closed a deal for $500,000 in exchange for 50% equity, with Daymond John.
Which shark invested in Hells Bells Helmets?
Daymond John invested in Hells Bells Helmets ($500,000 total as aired).
What season of Shark Tank was Hells Bells Helmets on?
Hells Bells Helmets appeared in Season 1, Episode 11, which aired January 8, 2010.
How much was Hells Bells Helmets asking for on Shark Tank?
The founders asked for $500,000 for 20% of the company, a $2.5M valuation.
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