Heather's Choice
No DealAdventure food
Best known from its Shark Tank appearance, Heather's Choice is a adventure food in Season 15, where it won fans even without landing a deal.
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Availability shifts constantly for Tank alumni products. Tap through to see Heather's Choice's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $250K
- Asked for
- 10%
- Offered equity
- $2.5M
- Sought valuation
Heather Kelly walked into the Tank in Season 15, Episode 10 in the episode that aired January 12, 2024. Heather's Choice, the adventure food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $250,000 for a 10% stake, which valued the company at $2.5M.
The sharks passed, and Heather's Choice left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Heather's Choice was one of 87 businesses to pitch in Season 15, where 59 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Heather's Choice?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Heather's Choice get a deal on Shark Tank?
No. Heather's Choice pitched the sharks but left Season 15 without a deal.
What season of Shark Tank was Heather's Choice on?
Heather's Choice appeared in Season 15, Episode 10, which aired January 12, 2024.
How much was Heather's Choice asking for on Shark Tank?
The founders asked for $250,000 for 10% of the company, a $2.5M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
