Granola Gourmet
No DealSpecialty Food
Granola Gourmet is a specialty food that got its big break on Shark Tank in Season 1, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $175K
- Asked for
- 25%
- Offered equity
- $700K
- Sought valuation
Founder Jeff Cohen stepped onto the carpet in Season 1, Episode 5 in the episode that aired September 6, 2009, bringing their Los Angeles, CA business with them. Granola Gourmet, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $175,000 for 25% of the company, an implied valuation of $700K.
No deal. Every shark declined, and Granola Gourmet walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 1 saw 64 pitches, and 27 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Granola Gourmet?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Granola Gourmet get a deal on Shark Tank?
No. Granola Gourmet pitched the sharks but left Season 1 without a deal.
What season of Shark Tank was Granola Gourmet on?
Granola Gourmet appeared in Season 1, Episode 5, which aired September 6, 2009.
How much was Granola Gourmet asking for on Shark Tank?
The founders asked for $175,000 for 25% of the company, a $700K valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
