Gatsby Chocolate
DealChocolates with less sugar and calories
Gatsby Chocolate is a chocolates with less sugar and calories that got its big break on Shark Tank in Season 15, and convinced Mark Cuban and Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 5%
- Offered equity
- $10M
- Sought valuation
- $500K
- Deal amount
- 20%
- Deal equity
- $2.5M
- Deal valuation
Founder Ryan Bouton and Doug Bouton stepped onto the carpet in Season 15, Episode 1 in the episode that aired September 29, 2023. Gatsby Chocolate, the chocolates with less sugar and calories, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $500,000 for 5% of the company, an implied valuation of $10M.
Mark Cuban and Lori Greiner teamed up at $500,000 for 20% equity. That priced the company at $2.5M, a haircut from the $10M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 15 saw 87 pitches, and 59 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Gatsby Chocolate?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Gatsby Chocolate get a deal on Shark Tank?
Yes. Gatsby Chocolate closed a deal for $500,000 in exchange for 20% equity, with Mark Cuban and Lori Greiner.
Which shark invested in Gatsby Chocolate?
Mark Cuban and Lori Greiner invested in Gatsby Chocolate ($500,000 total as aired).
What season of Shark Tank was Gatsby Chocolate on?
Gatsby Chocolate appeared in Season 15, Episode 1, which aired September 29, 2023.
How much was Gatsby Chocolate asking for on Shark Tank?
The founders asked for $500,000 for 5% of the company, a $10M valuation.
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