Frescos
DealLatin American-inspired sparkling water
Frescos is a latin american-inspired sparkling water that got its big break on Shark Tank in Season 14, and convinced Daniel Lubetzky to invest.
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From the show
The Shark Tank pitch
- $130K
- Asked for
- 8%
- Offered equity
- $1.6M
- Sought valuation
- $130K
- Deal amount
- 25%
- Deal equity
- $520K
- Deal valuation
Founder Juan Ignacio Stewart stepped onto the carpet in Season 14, Episode 12 in the episode that aired January 20, 2023. Frescos, the latin american-inspired sparkling water, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $130,000 for 8% of the company, an implied valuation of $1.6M.
Daniel Lubetzky made the deal at $130,000 for 25% equity. That priced the company at $520K, a haircut from the $1.6M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 14 saw 87 pitches, and 62 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Frescos?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Frescos get a deal on Shark Tank?
Yes. Frescos closed a deal for $130,000 in exchange for 25% equity, with Daniel Lubetzky.
Which shark invested in Frescos?
Daniel Lubetzky invested in Frescos ($130,000 total as aired).
What season of Shark Tank was Frescos on?
Frescos appeared in Season 14, Episode 12, which aired January 20, 2023.
How much was Frescos asking for on Shark Tank?
The founders asked for $130,000 for 8% of the company, a $1.6M valuation.
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