Flora
DealSmart plant monitor
Flora, the smart plant monitor, landed on the national radar after pitching the sharks in Season 15, and convinced Lori Greiner to invest.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Flora.
From the show
The Shark Tank pitch
- $300K
- Asked for
- 10%
- Offered equity
- $3M
- Sought valuation
- $300K
- Deal amount
- 15%
- Deal equity
- $2M
- Deal valuation
Aabesh De faced the sharks in Season 15, Episode 14 in the episode that aired February 16, 2024, bringing their Chicago, IL business with them. Flora, the smart plant monitor, pitched in the Tech & Software category, one of 73 tech & software businesses to brave the Tank across all 17 seasons.
They came in asking $300,000 in exchange for 10% equity, putting a $3M valuation on the business.
Lori Greiner made the deal at $300,000 for 15% equity. That priced the company at $2M, a haircut from the $3M the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.
Across Season 15, 59 of 87 pitches ended in a handshake. In the Tech & Software category overall, roughly 56% of pitches have landed a shark across the show's history.
Sold on Flora?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Flora?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Flora get a deal on Shark Tank?
Yes. Flora closed a deal for $300,000 in exchange for 15% equity, with Lori Greiner.
Which shark invested in Flora?
Lori Greiner invested in Flora ($300,000 total as aired).
What season of Shark Tank was Flora on?
Flora appeared in Season 15, Episode 14, which aired February 16, 2024.
How much was Flora asking for on Shark Tank?
The founders asked for $300,000 for 10% of the company, a $3M valuation.
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