Fitness Stride
No DealFitness Apparel and Accessories
Fitness Stride is a fitness apparel and accessories that got its big break on Shark Tank in Season 2, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $140K
- Asked for
- 15%
- Offered equity
- $933K
- Sought valuation
Founder Stacy Erwin stepped onto the carpet in Season 2, Episode 3 in the episode that aired April 1, 2011, bringing their Overland Park, KS business with them. Fitness Stride, the fitness apparel and accessories, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
The ask was $140,000 for 15% of the company, an implied valuation of $933K.
No deal. Every shark declined, and Fitness Stride walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 2 saw 36 pitches, and 19 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Fitness Stride?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Fitness Stride get a deal on Shark Tank?
No. Fitness Stride pitched the sharks but left Season 2 without a deal.
What season of Shark Tank was Fitness Stride on?
Fitness Stride appeared in Season 2, Episode 3, which aired April 1, 2011.
How much was Fitness Stride asking for on Shark Tank?
The founders asked for $140,000 for 15% of the company, a $933K valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
