Fat Ass Fudge
No DealSpecialty Food
Best known from its Shark Tank appearance, Fat Ass Fudge is a specialty food in Season 4, where it won fans even without landing a deal.
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Availability shifts constantly for Tank alumni products. Tap through to see Fat Ass Fudge's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $250K
- Asked for
- 5%
- Offered equity
- $5M
- Sought valuation
Donna McCue walked into the Tank in Season 4, Episode 11 in the episode that aired December 4, 2012, bringing their East Hampton, NY business with them. Fat Ass Fudge, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $250,000 for a 5% stake, which valued the company at $5M.
The sharks passed, and Fat Ass Fudge left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Fat Ass Fudge was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Fat Ass Fudge?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Fat Ass Fudge get a deal on Shark Tank?
No. Fat Ass Fudge pitched the sharks but left Season 4 without a deal.
What season of Shark Tank was Fat Ass Fudge on?
Fat Ass Fudge appeared in Season 4, Episode 11, which aired December 4, 2012.
How much was Fat Ass Fudge asking for on Shark Tank?
The founders asked for $250,000 for 5% of the company, a $5M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
