Element Bars
DealSpecialty Food
Element Bars, the specialty food, landed on the national radar after pitching the sharks in Season 1, and convinced Kevin Harrington to invest.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Element Bars.
From the show
The Shark Tank pitch
- $150K
- Asked for
- 15%
- Offered equity
- $1M
- Sought valuation
- $150K
- Deal amount
- 30%
- Deal equity
- $500K
- Deal valuation
Jonathan Miller faced the sharks in Season 1, Episode 6 in the episode that aired September 13, 2009, bringing their Chicago, IL business with them. Element Bars, the specialty food, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
They came in asking $150,000 in exchange for 15% equity, putting a $1M valuation on the business.
Kevin Harrington made the deal at $150,000 for 30% equity. That priced the company at $500K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.
Across Season 1, 27 of 64 pitches ended in a handshake. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
Sold on Element Bars?
Check today's price and availability before it swims away.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Element Bars?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Element Bars get a deal on Shark Tank?
Yes. Element Bars closed a deal for $150,000 in exchange for 30% equity, with Kevin Harrington.
Which shark invested in Element Bars?
Kevin Harrington invested in Element Bars ($150,000 total as aired).
What season of Shark Tank was Element Bars on?
Element Bars appeared in Season 1, Episode 6, which aired September 13, 2009.
How much was Element Bars asking for on Shark Tank?
The founders asked for $150,000 for 15% of the company, a $1M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
