eCreamery
No DealSpecialty Food
eCreamery is a specialty food that got its big break on Shark Tank in Season 4, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 33%
- Offered equity
- $758K
- Sought valuation
Founder Abby Jordan and Becky App stepped onto the carpet in Season 4, Episode 2 in the episode that aired September 21, 2012, bringing their Omaha, NE business with them. eCreamery, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $250,000 for 33% of the company, an implied valuation of $758K.
No deal. Every shark declined, and eCreamery walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 4 saw 103 pitches, and 52 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about eCreamery
eCreamery is an Omaha-based gourmet ice cream company that lets customers create and send personalized pints, with custom flavors and personally labeled packaging shipped to the recipient's door. It was founded in 2007 by Becky App and Abby Jordan, who started with a small parlor and the idea that ice cream could be a thoughtful, customizable gift rather than a generic treat.
The pair came to the Tank in Season 4 seeking 250,000 dollars for 33 percent to fund more production and freezer capacity. The Sharks enjoyed the product, but the conversation surfaced concerns about existing investors and the competitive gifting market. In the end none of the Sharks made an offer the founders could take, and eCreamery left without a deal.
Even without an investment, the segment showcased a clever twist on a familiar product, the personalization and gift angle that set eCreamery apart from grocery-aisle ice cream. The founders presented a real, established business with a parlor and a shipping operation, which is part of why the appearance translated into sales momentum despite the lack of a handshake.
Where eCreamery is now
The national airing drove a dramatic spike in traffic, with thousands of hits within hours and a strong run of online gift sales in the weeks that followed. eCreamery used the visibility to grow its direct-to-consumer gifting business rather than relying on outside Shark capital, building on the personalized-pint model that drew viewers in.
As of 2026 eCreamery is still operating. It maintains its Omaha parlor along with a production and shipping facility, runs subscription and gift-pack offerings online, and has distribution in some local grocery and theater venues. In 2019 it combined with another Omaha dessert maker, broadening its lineup while keeping the custom ice cream gifts at the core.
Where to buy eCreamery
You can order eCreamery online at ecreamery.com, where you build personalized pints with custom flavors and labels, choose gift packs, or sign up for a subscription, all shipped nationwide. Locals can also visit the Omaha parlor. For a memorable food gift, the personalization is the draw, and since the company is still running its shipping operation, it remains a dependable choice for sending ice cream to someone.
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Frequently asked questions
Where can I buy eCreamery?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did eCreamery get a deal on Shark Tank?
No. eCreamery pitched the sharks but left Season 4 without a deal.
What season of Shark Tank was eCreamery on?
eCreamery appeared in Season 4, Episode 2, which aired September 21, 2012.
How much was eCreamery asking for on Shark Tank?
The founders asked for $250,000 for 33% of the company, a $758K valuation.
Did eCreamery get a deal on Shark Tank?
No. The founders sought 250,000 dollars for 33 percent, but concerns about existing investors and competition led the Sharks to pass. eCreamery grew its business without a Shark investment.
Is eCreamery still in business?
Yes. eCreamery is still operating from Omaha, with a parlor, an online shipping operation, subscriptions, and gift packs. It also merged with another Omaha dessert maker in 2019 to expand its offerings.
Can you customize eCreamery ice cream?
Yes. The whole concept is personalization. You can pick custom flavors and add personalized labels and packaging, then have the pints shipped as a gift anywhere in the country.
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