Doatnut
DealHealth-focused, Clean-label Snack
Doatnut is a health-focused, clean-label snack that got its big break on Shark Tank in Season 16, and convinced Mark Cuban and Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 10%
- Offered equity
- $1M
- Sought valuation
- $200K
- Deal amount
- 30%
- Deal equity
- $667K
- Deal valuation
Founder Kimberly ‘Kimy’ Aguirre stepped onto the carpet in Season 16, Episode 3 in the episode that aired November 1, 2024. Doatnut, the health-focused, clean-label snack, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 10% of the company, an implied valuation of $1M.
Mark Cuban and Lori Greiner teamed up at $200,000 for 30% equity. That priced the company at $667K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 16 saw 64 pitches, and 45 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Doatnut?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Doatnut get a deal on Shark Tank?
Yes. Doatnut closed a deal for $200,000 in exchange for 30% equity, with Mark Cuban and Lori Greiner.
Which shark invested in Doatnut?
Mark Cuban and Lori Greiner invested in Doatnut ($200,000 total as aired).
What season of Shark Tank was Doatnut on?
Doatnut appeared in Season 16, Episode 3, which aired November 1, 2024.
How much was Doatnut asking for on Shark Tank?
The founders asked for $100,000 for 10% of the company, a $1M valuation.
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