DIME on Shark Tank: Product Guide & Where to Buy

From the show

The Shark Tank pitch

Jenn Ko presented DIME in Season 18, Episode 6, which aired November 4, 2026.

Reveal result

Pitch details pending verification

Result pending verification

Not verified
Asked for: Not verified
Offered equity: Not verified
Ask valuation

Pending
Deal amount: Pending
Deal equity: Pending
Investor(s): Pending
Royalty terms

The ask, any offers and the outcome from the November 4 broadcast have not been reported yet. This section will be updated once recaps confirm them.

The full story

Everything to know about DIME

DIME wants MSG to sit next to the salt and pepper. Its blends mix MSG with familiar flavors so home cooks can shake umami onto eggs, popcorn, vegetables or finished dishes without measuring out plain MSG.

Co-founder and CEO Jenn Ko started the San Francisco brand to make cooking with MSG approachable. The current lineup is The OG (garlic-pepper), Korean Chili and Scallion Ranch, each in a resealable pouch.

Where DIME is now

DIME sells direct on its website and through an Amazon brand store, and the company reports shelf space at Bay Area grocers including Berkeley Bowl and Luke's Local.

Where to buy DIME

DIME sells direct at dimemsg.com, where on November 4, 2026 single pouches were $9.99, a three-flavor Variety Pack was $24.99 and a six-pouch bundle was $47.99, with free shipping on orders over $45. It also has an Amazon brand store, and the company reports shelf placement at Bay Area grocers including Berkeley Bowl and Luke's Local. Pouch sizes differ by flavor (2.12oz for Korean Chili, 2.65oz for the others), so compare price per ounce across bundles. The blends are meant to be sprinkled on finished or cooking food like salt and pepper; anyone limiting sodium or avoiding MSG should check the ingredient panel first.

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Manufacturer details: DIME official website