Crio
No DealSpecialty Food
Crio is a specialty food that got its big break on Shark Tank in Season 5, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $1M
- Asked for
- 10%
- Offered equity
- $10M
- Sought valuation
Founder Eric Durtschi stepped onto the carpet in Season 5, Episode 26 in the episode that aired April 25, 2014, bringing their Lindon, UT business with them. Crio, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $1,000,000 for 10% of the company, an implied valuation of $10M.
No deal. Every shark declined, and Crio walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 5 saw 116 pitches, and 60 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Crio?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Crio get a deal on Shark Tank?
No. Crio pitched the sharks but left Season 5 without a deal.
What season of Shark Tank was Crio on?
Crio appeared in Season 5, Episode 26, which aired April 25, 2014.
How much was Crio asking for on Shark Tank?
The founders asked for $1,000,000 for 10% of the company, a $10M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
