Cougar Limited
No DealNon-Alcoholic Beverages
Cougar Limited is a non-alcoholic beverages that got its big break on Shark Tank in Season 3, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 30%
- Offered equity
- $500K
- Sought valuation
Founder Ryan Custer stepped onto the carpet in Season 3, Episode 15 in the episode that aired May 18, 2012, bringing their Roanoke, TX business with them. Cougar Limited, the non-alcoholic beverages, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $150,000 for 30% of the company, an implied valuation of $500K.
No deal. Every shark declined, and Cougar Limited walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 3 saw 60 pitches, and 28 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Cougar Limited?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Cougar Limited get a deal on Shark Tank?
No. Cougar Limited pitched the sharks but left Season 3 without a deal.
What season of Shark Tank was Cougar Limited on?
Cougar Limited appeared in Season 3, Episode 15, which aired May 18, 2012.
How much was Cougar Limited asking for on Shark Tank?
The founders asked for $150,000 for 30% of the company, a $500K valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
