
CoolWraps
DealHoliday Cheer
CoolWraps is a holiday cheer that got its big break on Shark Tank in Season 4, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 40%
- Offered equity
- $250K
- Sought valuation
- $250K
- Deal amount
- 100%
- Deal equity
- $250K
- Deal valuation
Founder Jeffrey Miller stepped onto the carpet in Season 4, Episode 20 in the episode that aired March 29, 2013, bringing their Green Cove Springs, FL business with them. CoolWraps, the holiday cheer, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 40% of the company, an implied valuation of $250K.
Mark Cuban made the deal at $250,000 for 100% equity. The deal valued the company at $250K. The structure included a royalty component.
Season 4 saw 103 pitches, and 52 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
Is CoolWraps still in business?
Read our 2026 update on where the company is now.
Sold on CoolWraps?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy CoolWraps?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did CoolWraps get a deal on Shark Tank?
Yes. CoolWraps closed a deal for $250,000 in exchange for 100% equity, with Mark Cuban.
Which shark invested in CoolWraps?
Mark Cuban invested in CoolWraps ($250,000 total as aired).
What season of Shark Tank was CoolWraps on?
CoolWraps appeared in Season 4, Episode 20, which aired March 29, 2013.
How much was CoolWraps asking for on Shark Tank?
The founders asked for $100,000 for 40% of the company, a $250K valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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