Chill Soda
DealNon-Alcoholic Beverages
Chill Soda, the non-alcoholic beverages, landed on the national radar after pitching the sharks in Season 1, and convinced Barbara Corcoran to invest.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Chill Soda.
From the show
The Shark Tank pitch
- $50K
- Asked for
- 10%
- Offered equity
- $500K
- Sought valuation
- $50K
- Deal amount
- 20%
- Deal equity
- $250K
- Deal valuation
Dan Mackey faced the sharks in Season 1, Episode 9 in the episode that aired October 13, 2009, bringing their Sausalito, CA business with them. Chill Soda, the non-alcoholic beverages, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $50,000 in exchange for 10% equity, putting a $500K valuation on the business.
Barbara Corcoran made the deal at $50,000 for 20% equity. That priced the company at $250K, a haircut from the $500K the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 1, 27 of 64 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about Chill Soda
Chill Soda was a soft drink positioned as a better for you option, marketed with fewer calories and a cleaner nutritional profile than mainstream sodas. The problem it aimed at was the consumer who wanted the experience of a soda without all the sugar and calories. Founder Dan Mackey, based in Sausalito, California, built the brand around that healthier alternative message and the distinctive look of his bottles.
Mackey came in offering a small slice of equity for his investment. Barbara Corcoran made an offer at a higher equity stake than he proposed, and he accepted it even as other sharks warned about how brutal the beverage business can be. The crowded, capital hungry nature of the soda category was a recurring theme in the room.
The segment stood out partly because of those warnings. Beverages are notoriously hard to scale against entrenched giants, and the other sharks were skeptical. Corcoran's willingness to take a swing on a small soda brand, against that skepticism, made the deal a memorable gamble rather than a sure thing.
Where Chill Soda is now
The partnership proved difficult. Mackey and Corcoran reportedly disagreed on distribution strategy and could not align on how to take the brand to market, and the fierce competition in the soda category left little room to maneuver.
Chill Soda did not survive. The company went out of business, with no meaningful online presence remaining after about 2020, and Corcoran has said she lost her investment in it. Mackey moved on to other ventures, including a later technology company, while the soda brand itself wound down.
Where to buy Chill Soda
Chill Soda is no longer available to buy. The company shut down, the brand has no active storefront, and it is not stocked on Amazon or in grocery retail. Even at the height of its run, ordering required contacting the company directly, and that path is long gone. If you are after a lower calorie soda today, you will need to look at the many newer better for you beverage brands now on store shelves.
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Frequently asked questions
Where can I buy Chill Soda?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Chill Soda get a deal on Shark Tank?
Yes. Chill Soda closed a deal for $50,000 in exchange for 20% equity, with Barbara Corcoran.
Which shark invested in Chill Soda?
Barbara Corcoran invested in Chill Soda ($50,000 total as aired).
What season of Shark Tank was Chill Soda on?
Chill Soda appeared in Season 1, Episode 9, which aired October 13, 2009.
How much was Chill Soda asking for on Shark Tank?
The founders asked for $50,000 for 10% of the company, a $500K valuation.
Can you still buy Chill Soda?
No. Chill Soda went out of business and has no active website or retail presence. It is not available on Amazon or in stores.
What happened to Chill Soda after Shark Tank?
The founder and Barbara Corcoran disagreed on distribution strategy, and the brand could not compete in the crowded soda market. The company eventually closed, and Corcoran has said she lost her investment.
Who founded Chill Soda?
Dan Mackey of Sausalito, California, created Chill Soda as a lower calorie soft drink. He later moved on to other business ventures after the soda brand wound down.
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