Card.io
Dealgamified cardio fitness app
Card.io is a gamified cardio fitness app that got its big break on Shark Tank in Season 16, and convinced Daymond John and Rashuan Williams to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 5%
- Offered equity
- $3M
- Sought valuation
- $150K
- Deal amount
- 15%
- Deal equity
- $1M
- Deal valuation
Founder Destin George-Bell stepped onto the carpet in Season 16, Episode 1 in the episode that aired October 18, 2024. Card.io, the gamified cardio fitness app, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
The ask was $150,000 for 5% of the company, an implied valuation of $3M.
Daymond John and Rashuan Williams teamed up at $150,000 for 15% equity. That priced the company at $1M, a haircut from the $3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 16 saw 64 pitches, and 45 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Card.io?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Card.io get a deal on Shark Tank?
Yes. Card.io closed a deal for $150,000 in exchange for 15% equity, with Daymond John and Rashuan Williams.
Which shark invested in Card.io?
Daymond John and Rashuan Williams invested in Card.io ($150,000 total as aired).
What season of Shark Tank was Card.io on?
Card.io appeared in Season 16, Episode 1, which aired October 18, 2024.
How much was Card.io asking for on Shark Tank?
The founders asked for $150,000 for 5% of the company, a $3M valuation.
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