Buckle Me Baby Coats
DealCar seat-friendly coats
Buckle Me Baby Coats, the car seat-friendly coats, landed on the national radar after pitching the sharks in Season 12, and convinced Daymond John to invest.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Buckle Me Baby Coats.
From the show
The Shark Tank pitch
- $100K
- Asked for
- 10%
- Offered equity
- $1M
- Sought valuation
- $100K
- Deal amount
- 20%
- Deal equity
- $500K
- Deal valuation
Dahlia Rizk faced the sharks in Season 12, Episode 7 in the episode that aired December 4, 2020. Buckle Me Baby Coats, the car seat-friendly coats, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
They came in asking $100,000 in exchange for 10% equity, putting a $1M valuation on the business.
Daymond John made the deal at $100,000 for 20% equity. That priced the company at $500K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.
Across Season 12, 71 of 100 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
Is Buckle Me Baby Coats still in business?
Read our 2026 update on where the company is now.
Sold on Buckle Me Baby Coats?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Buckle Me Baby Coats?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Buckle Me Baby Coats get a deal on Shark Tank?
Yes. Buckle Me Baby Coats closed a deal for $100,000 in exchange for 20% equity, with Daymond John.
Which shark invested in Buckle Me Baby Coats?
Daymond John invested in Buckle Me Baby Coats ($100,000 total as aired).
What season of Shark Tank was Buckle Me Baby Coats on?
Buckle Me Baby Coats appeared in Season 12, Episode 7, which aired December 4, 2020.
How much was Buckle Me Baby Coats asking for on Shark Tank?
The founders asked for $100,000 for 10% of the company, a $1M valuation.
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