BrilliantPad
Dealself-cleaning puppy pad and dog potty
BrilliantPad, the self-cleaning puppy pad and dog potty, landed on the national radar after pitching the sharks in Season 9, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 5%
- Offered equity
- $10M
- Sought valuation
- $500K
- Deal amount
- 5%
- Deal equity
- $10M
- Deal valuation
The entrepreneurs faced the sharks in Season 9, Episode 9 in the episode that aired November 5, 2017. BrilliantPad, the self-cleaning puppy pad and dog potty, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
They came in asking $500,000 in exchange for 5% equity, putting a $10M valuation on the business.
Lori Greiner made the deal at $500,000 for 5% equity. The deal valued the company at $10M. The structure included a royalty component.
Across Season 9, 65 of 96 pitches ended in a handshake. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
The full story
Everything to know about BrilliantPad
BrilliantPad is an automatic, self-cleaning indoor dog potty. The device sits like a tray on the floor, and after a dog uses it, the machine wraps up the soiled pad and rolls a fresh, clean surface into place, sealing away the waste so owners are not handling dirty pads by hand. It was created by Alan Cook, an inventor and entrepreneur who set out to solve the unpleasant, repetitive chore of changing puppy pads for small dogs and apartment-bound pets.
Cook entered Season 9 asking for 500,000 dollars for 5 percent. He showed how the automated roll-and-wrap mechanism worked, positioning it as a genuine convenience product for busy pet owners. Lori Greiner, a strong fit for clever consumer gadgets, made a deal. During the negotiation the structure shifted toward a per-unit royalty alongside equity rather than a straight cash-for-shares arrangement.
The product stood out because it automated one of the least pleasant parts of dog ownership, which is exactly the kind of practical problem Shark Tank viewers respond to. A working demonstration of the machine sealing away waste and laying a fresh pad made the value obvious on screen, and Greiner's interest signaled retail potential.
Where BrilliantPad is now
The handshake with Greiner did not finalize after the show, a common Shark Tank outcome, but Cook kept building the business independently. He refined the product over time with more absorbent pads, spill-resistant tray edges, and improved automatic advancement, and later added a smart, app-connected model so owners could trigger a fresh pad hands-free.
As of 2026 BrilliantPad is still operating and selling directly to customers. It has continued iterating on its lineup, including the app-enabled BrilliantPad Smart, and remains an active pet-product brand. That makes it one of the Season 9 deals that turned into a durable company even though the on-air investment did not close.
Where to buy BrilliantPad
BrilliantPad sells directly through its official site at brilliantpad.com, which carries the original automatic potty and the app-connected BrilliantPad Smart, along with the replacement pad rolls the system uses. You buy the device once and then restock the rolls over time. For owners of small dogs, apartment dwellers, or anyone who travels or works long hours, it can be a real convenience and stays worth considering, just budget for the ongoing cost of refill rolls as part of the decision.
Is BrilliantPad still in business?
Read our 2026 update on where the company is now.
Sold on BrilliantPad?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy BrilliantPad?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did BrilliantPad get a deal on Shark Tank?
Yes. BrilliantPad closed a deal for $500,000 in exchange for 5% equity, with Lori Greiner.
Which shark invested in BrilliantPad?
Lori Greiner invested in BrilliantPad ($500,000 total as aired).
What season of Shark Tank was BrilliantPad on?
BrilliantPad appeared in Season 9, Episode 9, which aired November 5, 2017.
How much was BrilliantPad asking for on Shark Tank?
The founders asked for $500,000 for 5% of the company, a $10M valuation.
How does BrilliantPad work?
It is an automatic indoor dog potty. After your dog goes, the machine wraps the soiled pad and rolls a fresh clean surface into place, sealing the waste so you do not touch dirty pads.
Is BrilliantPad still in business?
Yes. BrilliantPad is still operating in 2026 and sells directly online, including a newer app-connected Smart model alongside the original.
Did BrilliantPad close its deal with Lori Greiner?
Greiner agreed to a deal on Season 9 that moved toward a per-unit royalty plus equity, but it did not finalize after the show. Founder Alan Cook continued growing the company on his own.
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