Bottle Bright
DealStorage and Cleaning Products
Bottle Bright is a storage and cleaning products that got its big break on Shark Tank in Season 6, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $75K
- Asked for
- 15%
- Offered equity
- $500K
- Sought valuation
- $75K
- Deal amount
- 33%
- Deal equity
- $227K
- Deal valuation
Founder Justin Koehneke and Seth Friedman stepped onto the carpet in Season 6, Episode 14 in the episode that aired January 13, 2015, bringing their Richmond, VA business with them. Bottle Bright, the storage and cleaning products, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $75,000 for 15% of the company, an implied valuation of $500K.
Lori Greiner made the deal at $75,000 for 33% equity. That priced the company at $227K, a haircut from the $500K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 6 saw 116 pitches, and 66 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Bottle Bright?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Bottle Bright get a deal on Shark Tank?
Yes. Bottle Bright closed a deal for $75,000 in exchange for 33% equity, with Lori Greiner.
Which shark invested in Bottle Bright?
Lori Greiner invested in Bottle Bright ($75,000 total as aired).
What season of Shark Tank was Bottle Bright on?
Bottle Bright appeared in Season 6, Episode 14, which aired January 13, 2015.
How much was Bottle Bright asking for on Shark Tank?
The founders asked for $75,000 for 15% of the company, a $500K valuation.
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