Blueland
DealBlueland is best known from its Shark Tank appearance in Season 11, and convinced Kevin O'Leary to invest.
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From the show
The Shark Tank pitch
- $270K
- Asked for
- 2%
- Offered equity
- $13.5M
- Sought valuation
- $270K
- Deal amount
- 3%
- Deal equity
- $9M
- Deal valuation
The founders walked into the Tank in Season 11, Episode 1 in the episode that aired September 29, 2019. Blueland pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $270,000 for a 2% stake, which valued the company at $13.5M.
Kevin O'Leary made the deal at $270,000 for 3% equity. That priced the company at $9M, a haircut from the $13.5M the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.
Blueland was one of 96 businesses to pitch in Season 11, where 63 deals got done. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Blueland?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Blueland get a deal on Shark Tank?
Yes. Blueland closed a deal for $270,000 in exchange for 3% equity, with Kevin O'Leary.
Which shark invested in Blueland?
Kevin O'Leary invested in Blueland ($270,000 total as aired).
What season of Shark Tank was Blueland on?
Blueland appeared in Season 11, Episode 1, which aired September 29, 2019.
How much was Blueland asking for on Shark Tank?
The founders asked for $270,000 for 2% of the company, a $13.5M valuation.
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