Blondies Cookies
No DealSpecialty Food
Best known from its Shark Tank appearance, Blondies Cookies is a specialty food in Season 3, where it won fans even without landing a deal.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Availability shifts constantly for Tank alumni products. Tap through to see Blondies Cookies's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $200K
- Asked for
- 3%
- Offered equity
- $6.7M
- Sought valuation
Brenda "Blondie" Coffman walked into the Tank in Season 3, Episode 11 in the episode that aired April 13, 2012, bringing their Greentown, IN business with them. Blondies Cookies, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $200,000 for a 3% stake, which valued the company at $6.7M.
The sharks passed, and Blondies Cookies left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Blondies Cookies was one of 60 businesses to pitch in Season 3, where 28 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about Blondies Cookies
Blondies Cookies is an Indiana bakery known for large, soft cookies and gift packaging, built from a home kitchen into a chain of storefronts. The founder is Brenda Coffman, nicknamed Blondie, who turned a knack for baking and a sharp sense of presentation into a regional brand long before she ever stood in front of the Sharks looking for growth capital.
Coffman pitched in Season 3 asking for 200,000 dollars in exchange for just 3 percent of the company, a number that implied a valuation north of 7 million dollars. The Sharks praised her product and her instincts but balked hard at the price. Every investor passed on the valuation, and Coffman left the Tank without a deal despite clear respect for what she had built.
What made the segment memorable was the gap between the Sharks' admiration and their refusal to meet her number. Coffman never blinked on her valuation, and the moment became a useful lesson for viewers about pricing a business. She bet that her brand could keep growing without outside money, and that confidence ended up looking justified.
Where Blondies Cookies is now
Even without a deal, the national airing brought a wave of attention. Online orders jumped from a tiny share of sales to a meaningful slice, while the storefronts stayed busy. Coffman kept scaling the operation from her original kitchen toward a full commercial bakery, proving the Sharks' valuation skepticism did not stop the business from expanding.
As of 2026 Blondies Cookies is still operating and has grown to several retail locations across Indiana plus an online store. In 2022 the company moved into a larger Greentown facility that houses its offices, a test kitchen, event space, and a retail shop, signaling a business that kept investing in itself well after the show.
Where to buy Blondies Cookies
You can order Blondies Cookies through the official site, blondiescookies.com, which ships gift tins, cookie cakes, and assorted boxes nationwide, or visit one of the Indiana storefronts in person. The cookies are large and soft, and the gift packaging is a big part of the appeal. For anyone sending a dessert gift or wanting a bakery-style cookie by mail, it remains a solid, well-reviewed option.
Sold on Blondies Cookies?
Check today's price and availability before it swims away.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Blondies Cookies?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Blondies Cookies get a deal on Shark Tank?
No. Blondies Cookies pitched the sharks but left Season 3 without a deal.
What season of Shark Tank was Blondies Cookies on?
Blondies Cookies appeared in Season 3, Episode 11, which aired April 13, 2012.
How much was Blondies Cookies asking for on Shark Tank?
The founders asked for $200,000 for 3% of the company, a $6.7M valuation.
Did Blondies Cookies get a deal on Shark Tank?
No. Brenda Coffman asked for 200,000 dollars for 3 percent, and all of the Sharks declined because they felt the valuation was too high. She left without an investment but kept building the company on her own.
Is Blondies Cookies still open?
Yes. Blondies Cookies is still operating with multiple Indiana storefronts and an online store. In 2022 it moved into a larger facility in Greentown that includes a bakery, offices, and a retail shop.
Can you order Blondies Cookies online?
Yes. The company ships cookies, cookie cakes, and gift tins nationwide through blondiescookies.com, and online sales grew substantially after the Shark Tank appearance.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
