Bleni
DealSmoothie kiosk, vending machine
Bleni is a smoothie kiosk, vending machine that got its big break on Shark Tank in Season 14, and convinced Lori Greiner and Daniel Lubetzky to invest.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 6%
- Offered equity
- $4.2M
- Sought valuation
- $750K
- Deal amount
- 35%
- Deal equity
- $2.1M
- Deal valuation
Founder Stuart Shapiro and Peter Shapiro stepped onto the carpet in Season 14, Episode 18 in the episode that aired March 31, 2023. Bleni, the smoothie kiosk, vending machine, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $250,000 for 6% of the company, an implied valuation of $4.2M.
Lori Greiner and Daniel Lubetzky teamed up at $750,000 for 35% equity. That priced the company at $2.1M, a haircut from the $4.2M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 14 saw 87 pitches, and 62 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Bleni?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Bleni get a deal on Shark Tank?
Yes. Bleni closed a deal for $750,000 in exchange for 35% equity, with Lori Greiner and Daniel Lubetzky.
Which shark invested in Bleni?
Lori Greiner and Daniel Lubetzky invested in Bleni ($750,000 total as aired).
What season of Shark Tank was Bleni on?
Bleni appeared in Season 14, Episode 18, which aired March 31, 2023.
How much was Bleni asking for on Shark Tank?
The founders asked for $250,000 for 6% of the company, a $4.2M valuation.
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