Better Bedder
DealHeadband for your mattress
Better Bedder is a headband for your mattress that got its big break on Shark Tank in Season 12, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 10%
- Offered equity
- $1.5M
- Sought valuation
- $150K
- Deal amount
- 18%
- Deal equity
- $833K
- Deal valuation
Founder Judy Schott and Nita Gassen stepped onto the carpet in Season 12, Episode 15 in the episode that aired February 26, 2021. Better Bedder, the headband for your mattress, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $150,000 for 10% of the company, an implied valuation of $1.5M.
Lori Greiner made the deal at $150,000 for 18% equity. That priced the company at $833K, a haircut from the $1.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 12 saw 100 pitches, and 71 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Better Bedder?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Better Bedder get a deal on Shark Tank?
Yes. Better Bedder closed a deal for $150,000 in exchange for 18% equity, with Lori Greiner.
Which shark invested in Better Bedder?
Lori Greiner invested in Better Bedder ($150,000 total as aired).
What season of Shark Tank was Better Bedder on?
Better Bedder appeared in Season 12, Episode 15, which aired February 26, 2021.
How much was Better Bedder asking for on Shark Tank?
The founders asked for $150,000 for 10% of the company, a $1.5M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
