Better Back
Dealback supporter which improves posture
Better Back is a back supporter which improves posture that got its big break on Shark Tank in Season 7, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $750K
- Asked for
- 7.5%
- Offered equity
- $10M
- Sought valuation
- $750K
- Deal amount
- 8%
- Deal equity
- $10M
- Deal valuation
Founder Katherine Krug stepped onto the carpet in Season 7, Episode 20 in the episode that aired February 26, 2016. Better Back, the back supporter which improves posture, pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
The ask was $750,000 for 7.5% of the company, an implied valuation of $10M.
Lori Greiner made the deal at $750,000 for 8% equity. The deal valued the company at $10M.
Season 7 saw 116 pitches, and 66 of them closed a deal on air. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
Is Better Back still in business?
Read our 2026 update on where the company is now.
Sold on Better Back?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Better Back?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Better Back get a deal on Shark Tank?
Yes. Better Back closed a deal for $750,000 in exchange for 8% equity, with Lori Greiner.
Which shark invested in Better Back?
Lori Greiner invested in Better Back ($750,000 total as aired).
What season of Shark Tank was Better Back on?
Better Back appeared in Season 7, Episode 20, which aired February 26, 2016.
How much was Better Back asking for on Shark Tank?
The founders asked for $750,000 for 7.5% of the company, a $10M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
