Au Baby
DealBaby blankets
Best known from its Shark Tank appearance, Au Baby is a baby blankets in Season 15, and convinced Kevin O'Leary to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see Au Baby's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $80K
- Asked for
- 25%
- Offered equity
- $320K
- Sought valuation
- $80K
- Deal amount
- 35%
- Deal equity
- $229K
- Deal valuation
Alexandra Ulmer walked into the Tank in Season 15, Episode 13 in the episode that aired February 2, 2024. Au Baby, the baby blankets, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $80,000 for a 25% stake, which valued the company at $320K.
Kevin O'Leary made the deal at $80,000 for 35% equity. That priced the company at $229K, a haircut from the $320K the founders walked in asking for, which is how negotiations in the Tank usually go.
Au Baby was one of 87 businesses to pitch in Season 15, where 59 deals got done. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
Is Au Baby still in business?
Read our 2026 update on where the company is now.
Sold on Au Baby?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Au Baby?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Au Baby get a deal on Shark Tank?
Yes. Au Baby closed a deal for $80,000 in exchange for 35% equity, with Kevin O'Leary.
Which shark invested in Au Baby?
Kevin O'Leary invested in Au Baby ($80,000 total as aired).
What season of Shark Tank was Au Baby on?
Au Baby appeared in Season 15, Episode 13, which aired February 2, 2024.
How much was Au Baby asking for on Shark Tank?
The founders asked for $80,000 for 25% of the company, a $320K valuation.
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