ALL 33
No DealDesk chairs to promote back health
Best known from its Shark Tank appearance, ALL 33 is a desk chairs to promote back health in Season 12, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 2.5%
- Offered equity
- $20M
- Sought valuation
Bing Howenstein walked into the Tank in Season 12, Episode 9 in the episode that aired January 8, 2021. ALL 33, the desk chairs to promote back health, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $500,000 for a 2.5% stake, which valued the company at $20M.
The sharks passed, and ALL 33 left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
ALL 33 was one of 100 businesses to pitch in Season 12, where 71 deals got done. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy ALL 33?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did ALL 33 get a deal on Shark Tank?
No. ALL 33 pitched the sharks but left Season 12 without a deal.
What season of Shark Tank was ALL 33 on?
ALL 33 appeared in Season 12, Episode 9, which aired January 8, 2021.
How much was ALL 33 asking for on Shark Tank?
The founders asked for $500,000 for 2.5% of the company, a $20M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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