Product Update
Is Nude Foods Market Still in Business? (2026 Update)
Is Nude Foods Market from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Nude Foods Market today.
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Verity Noble and Rachel Irons built Nude Foods Market around a simple pitch: groceries delivered in reusable glass jars instead of single use plastic. It is the kind of mission driven idea that can sound better on stage than it performs at the register, but the numbers behind this one back up the pitch.
The Short Answer
Yes, Nude Foods Market is still in business and active in 2026. The Colorado based zero waste grocery company sells through its own site at nudefoodsmarket.com and, at the time of its pitch, operated two physical stores in Colorado, giving it both an online and brick and mortar presence, which is more retail infrastructure than most Shark Tank food and grocery pitches walk in with.
The Shark Tank Pitch
Nude Foods Market pitched in Season 17, Episode 13, based in Colorado, in a category the show classified simply as Other, describing a zero waste grocery model built around reusable glass jars for sustainable meals, groceries, and household goods. The founders reported two stores and 1.8 million dollars in revenue for 2025 at the time of taping, and asked for 250,000 dollars for 5 percent equity.
The Deal That Got Done
Robert Herjavec and Kevin O'Leary teamed up to fund the full 250,000 dollars asked, taking 20 percent equity combined, quadruple the 5 percent originally offered. That is a steep equity give up, but pairing two sharks together on a single deal is common when the investors see complementary value, and a grocery and sustainability play like this one touches both O'Leary's retail instincts and Herjavec's operations background.
The female founded company generated national attention following the episode's air date in March, with coverage noting the brand was gaining traction specifically off the exposure from its Shark Tank appearance.
Nude Foods Market net worth in 2026
There is no independently confirmed net worth figure publicly available for Nude Foods Market as of 2026. The company reported 1.8 million dollars in revenue for 2025 at the time of its pitch, which gives a real, sourced revenue baseline, but revenue and valuation are different measurements, and no tracking site has published a confident net worth estimate for this company yet given how recently it aired.
Given the reported revenue and the operating physical store footprint in Colorado, it is reasonable to describe this as a growing regional grocery business, but any specific valuation number should be treated as unverified until the company or a credible financial source confirms one.
Why the Reusable Jar Model Matters
Zero-waste grocery concepts have had a mixed track record nationally, with some high-profile reusable packaging startups struggling to make the return-and-refill logistics work at scale. Nude Foods Market's approach of pairing physical Colorado storefronts with an online ordering system gives it two different ways to manage the jar return loop, since customers can drop off empties in person rather than relying entirely on mail-back logistics, which tends to be the part of this business model that trips up companies operating purely online.
Having 1.8 million dollars in revenue and two operating stores before ever appearing on the show also means Nude Foods Market was not testing an unproven concept on national television, it was scaling an already-working regional business, which is a meaningfully different and generally safer position than a first-time founder pitching a prototype.
Verity Noble and Rachel Irons pairing on a female-founded team is also part of why the pitch drew added coverage after it aired, with sustainability and grocery trade press picking up the story specifically because it combined a working business model with an environmental mission that resonated beyond the usual Shark Tank fan audience, and that kind of trade press pickup often extends a company's visibility well past the initial broadcast week.
Where Things Stand Now
Nude Foods Market is operating, selling online and through its two Colorado storefronts, and carries a closed deal with Robert Herjavec and Kevin O'Leary for 250,000 dollars at 20 percent equity from its Season 17 appearance. With 1.8 million dollars in reported 2025 revenue heading into the pitch, this is a company with real operating history behind the concept, not just an idea pitched cold.
Where to buy Nude Foods Market
Still selling as of April 24, 2026. Check today's price and availability.
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See the full Nude Foods Market deal breakdown and term sheet →
