Product Update
Is Hire Santa Still in Business? (2026 Update)
Is Hire Santa from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Hire Santa today.
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Hire Santa is a genuinely seasonal business built around a permanent problem: finding a Santa Claus performer who actually looks and acts the part is harder than it sounds, and corporate event planners will pay well to solve it. Founder Mitch Allen brought that network of professional Santas to Shark Tank back in Season 10, and years later, the business has grown well past its original pitch.
The Short Answer
Yes, Hire Santa is still in business and actively operating as of 2026. The company continues to book professional Santa performers for corporate events, retail partnerships, and private clients, and it has expanded well beyond the model described in the original pitch.
For a business tied to a single holiday season, staying relevant and growing year over year takes more than a good gimmick, it takes real operational depth, and Hire Santa appears to have built that.
The Shark Tank Pitch
Mitch Allen pitched Hire Santa in Season 10, Episode 7, asking for 200,000 dollars for 10 percent equity, a 2 million dollar valuation for a business built on booking and vetting a network of professional Santa performers for holiday events, everything from mall appearances to private parties to large scale corporate functions.
The Deal That Got Done
Barbara Corcoran made the deal at the numbers Allen asked for, 200,000 dollars for 10 percent equity, with profit sharing terms layered into the arrangement. Corcoran built her career in real estate and has a long track record backing service and franchise style businesses, which made her a natural fit for a company that is essentially a talent network dressed up in a red suit.
Corcoran's real estate and brokerage background also lines up well with the kind of relationship building a Santa booking business needs to land corporate accounts, which is exactly where the company's biggest post show wins came from.
Bloomingdale's, Virtual Santas, and Real Expansion
This is where Hire Santa's story separates itself from a lot of one and done Shark Tank consumer products. Using Corcoran's investment, Allen hired marketing staff and grew the company's roster of professional Santa performers across the country, turning a smaller regional operation into something closer to a national booking network with vetted, background checked performers rather than a loose list of local contacts.
The company also landed a genuinely notable corporate account: a partnership with Bloomingdale's in New York City, the kind of retail relationship that signals a booking business has moved upmarket from birthday parties into major brand activations. Alongside that, Hire Santa evolved its service menu to include virtual Santa appearances and North Pole tour experiences, adapting a very traditional, in person business model to formats that took off during and after the pandemic years and never fully went away. That kind of format diversification matters for a company that only has one real selling season a year, since a virtual offering can be booked and delivered without the geographic limits an in person performer network runs into.
Hire Santa net worth in 2026
No independently verified, current net worth figure exists for Hire Santa. As a seasonal, privately held booking network, the company does not publish revenue, and Shark Tank tracking sites have not put forward a specific dollar estimate that can be sourced with confidence.
What can be said honestly is that the addition of a Bloomingdale's partnership and an expanded national Santa network both point toward growth since the original 2 million dollar deal valuation, not decline. Absent a sourced number, this page will not guess at one.
Where Things Stand Now
Hire Santa pitched in Season 10, asked for 200,000 dollars for 10 percent, and closed that exact deal with Barbara Corcoran, profit sharing terms included. Since then, the company has expanded its Santa performer network nationally, landed a Bloomingdale's partnership, and added virtual Santa and North Pole tour experiences to its lineup.
This is a company that took a seasonal niche and built real infrastructure around it. As of 2026, Hire Santa is active, growing, and booking, well past the point where a Shark Tank deal alone would explain its staying power.
Where to buy Hire Santa
Still selling as of March 24, 2026. Check today's price and availability.
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See the full Hire Santa deal breakdown and term sheet →
