Product Update
Is Gerty Still in Business? (2026 Update)
Is Gerty from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Gerty today.
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Todd Schram built Gerty after watching his own rescue dog fall apart every time he left the house, and he turned that specific, ordinary heartbreak into a life-size inflatable companion meant to ease separation anxiety in pets. This is one of the newest pitches on this list, airing on Shark Tank in October 2025, so there is not a decade of history to comb through, but there is enough to give a real answer.
The Short Answer
Gerty is still in business in 2026, and if anything it is busier than it was at the time of the pitch. Post-episode demand has reportedly outpaced the company's shipping capacity, with the business publicly warning customers to expect delays because of how much order volume came in after the show aired.
The product is sold direct rather than through Amazon, so the company's own site is the place to buy it, and that is also where the newer customization option lives.
The Shark Tank Pitch
Schram pitched in Season 17, Episode 2, which aired October 1, 2025, making Gerty one of the most recent deals in this batch of company updates. Ahead of the show, he reported having sold around 200 units over nine months, roughly 7,000 dollars in revenue, a modest number that made the pitch itself a bet on concept over traction.
He originally asked for 50,000 dollars for 20 percent equity. Every shark besides Kevin O'Leary passed.
The Deal That Got Done
O'Leary countered at 50,000 dollars for 30 percent instead of the 20 Schram offered, and Schram took it as the only offer on the table. That is a steeper equity give-up than most deals in this dataset, and it is worth noting for what it says about a bootstrap-stage company with thin sales history and mostly untested demand.
O'Leary was vocal about the product post-show too, posting about Gerty on his own Instagram account and talking up the idea of pet separation anxiety as a real, underserved problem, which is exactly the kind of amplification a company at Gerty's stage needs more than the cash itself.
What Nine Months Post-Air Looks Like
Because this episode aired so recently, most of what is knowable about Gerty right now is the immediate aftermath rather than a multi-year track record. Media coverage from outlets including Parade and Entertainment Now picked up the story after the episode, and website traffic climbed in the days that followed, the standard post-Shark-Tank bump that either fades or compounds depending on whether the operation can keep up.
Here, it seems to have compounded rather than faded. The company added a custom-face option, letting buyers order a Gerty modeled to look more personal to their own pet, and it now openly tells customers to expect shipping delays because of demand, a good problem that plenty of Season 17 companies would trade for.
Gerty net worth in 2026
There is no credible, sourced net worth or revenue figure for Gerty as of 2026. The company is barely a year removed from its television debut, privately held, and has not published financials beyond the pre-show numbers Schram shared on air. Retailing at 39.99 dollars a unit against a reported 7.50 dollar production cost gives the business real margin room, but margin on a single SKU is not the same thing as a valuation, and nobody has put a credible number on this company yet.
Anyone citing a specific net worth figure for Gerty or Todd Schram right now is guessing. The honest answer is that it is too early to know, and the company's own shipping-delay messaging is a better real-time signal than any speculative number would be.
Where Things Stand Now
Gerty pitched in Season 17 in October 2025 with modest pre-show sales, asked for 50,000 dollars for 20 percent, and ended up giving Kevin O'Leary 30 percent for that same 50,000 dollars when he was the only shark to bite.
Less than a year later, the company is dealing with more demand than it can immediately fill, has added product customization, and is selling directly through its own site. That is a good place to be for a business this young. Whether Gerty becomes a durable brand or a one-season spike is still an open question, but as of today it is very much still in business.
Where to buy Gerty
Still selling as of March 10, 2026. Check today's price and availability.
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See the full Gerty deal breakdown and term sheet →
