Product Update
Is FOAM Coolers Still in Business? (2026 Update)
Is FOAM Coolers from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy FOAM Coolers today.
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Chad Lee and David Kittle spent years working inside Coleman and selling into Walmart, Costco, and Target before they built what they pitched as the world's first cooler made entirely of EVA foam, light enough to carry all day and buoyant enough to float if it goes overboard. That retail background shows in how fast this one moved after the deal closed.
This is a very recent pitch, having aired in late 2024, so what follows is an early-stage growth story rather than a long-term survival story, and it is worth reading with that timeline in mind.
The Short Answer
Yes, FOAM Coolers is still in business and actively growing. The company sells through its own website and has expanded into physical retail, including Target stores in Florida, Arizona, and California.
It is a newer pitch, so the growth story here is still unfolding rather than a decade-long track record, but the early signs point to real momentum rather than a one-season spike.
Between the direct website, the multi-state Target placement, and the new Koozie Group partnership, there are currently at least three distinct, verifiable channels where this product is actively sold, which is a reasonable bar for calling a company genuinely operating rather than just nominally still online.
The Shark Tank Pitch
FOAM Coolers appeared in Season 16, Episode 6, which aired November 22, 2024, in the business services category. Lee and Kittle asked for 150,000 dollars for 10 percent equity, backed by 114,000 dollars in 2024 sales and another 137,000 dollars in committed orders already on the books. They had also landed placement in 97 Target stores through direct cold calling, without ever sending a single physical sample ahead of time.
The Deal That Got Done
Kevin O'Leary offered 150,000 dollars for 33.3 percent equity, but Daymond John won the deal with a better offer for the founders: 150,000 dollars for 30 percent equity. Given Daymond's own retail and apparel background, the fit with two founders who cut their teeth at Coleman and big-box retail made sense on both sides of the table.
Landing 97 Target stores before the episode even aired, and doing it through cold calling rather than a formal sales team or sample mailers, is an unusually strong pre-show credential. It told the sharks this was not a founder guessing at demand; it was a founder who had already proven retail buyers wanted the product enough to say yes without seeing it in person first.
FOAM Coolers net worth in 2026
Shark Tank tracking sites estimate FOAM Coolers' current annual revenue in the range of 250,000 to 400,000 dollars, with an estimated net worth around 1.3 million dollars. Those figures come from post-show growth tracking rather than a company-confirmed audit, so treat them as informed estimates for a company still in its early growth phase rather than a settled number.
Where Things Stand Now
Since the deal closed, the partnership has produced real results. FOAM Coolers landed a strategic partnership with Koozie Group to strengthen its retail presence, and it expanded its Target footprint into select stores across Florida, Arizona, and California, on top of the original 97-store placement it had before even pitching.
The company also launched its Gen 2 cooler line in November 2024, adding seven new colors including a cherry red option, with improved pricing around 125 dollars per unit. For a company that had not yet crossed 150,000 dollars in sales at the time of the pitch, moving into multi-state Target distribution and a second product generation within about a year of the deal closing is a genuinely fast trajectory, and it is one worth watching rather than one to write off as a one-episode bump.
Because Lee and Kittle spent years on the retail side before founding the company, the fast follow-through after the deal looks less like luck and more like two operators who already knew how to execute a retail rollout once the capital and Daymond John's relationships were behind them. If you found this page trying to decide whether to buy a FOAM Cooler, the company is not just still around, it is actively expanding its footprint and its product line as of this writing.
Where to buy FOAM Coolers
Still selling as of March 1, 2026. Check today's price and availability.
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See the full FOAM Coolers deal breakdown and term sheet →
