Product Update
Is Black Paper Party Still in Business? (2026 Update)
Is Black Paper Party from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Black Paper Party today.
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Jasmine Hudson, Madia Willis, and J'Aaron Merchant pitched inclusive holiday wrapping paper on Shark Tank, built around representation that mainstream gift wrap aisles had largely ignored. Black Paper Party landed a deal with Barbara Corcoran in Season 15, and it has since moved from a niche wrapping paper line into national big-box retail.
The Short Answer
Yes, Black Paper Party is still in business and has expanded well past its original wrapping paper concept. The company is sold through its own website and, more significantly, through more than 5,000 Dollar General stores nationwide, along with seasonal lines at Kohl's.
That kind of big-box retail footprint, over five thousand physical store locations, is a substantial jump for a company that started as a direct-to-consumer wrapping paper brand built around cultural representation.
The Shark Tank Pitch
The Cincinnati-founded team pitched in Season 15, Episode 8, bringing holiday wrapping paper and gift products designed around Black representation, an aisle of the greeting card and gift wrap industry that founder Jasmine Hudson and her co-founders felt was underserved by major retailers.
They asked for 250,000 dollars for 5 percent equity, a steep 5 million dollar valuation for a gift wrap company, and pitched it as much on cultural mission as on product margins. Local Cincinnati news outlets covered the pitch closely, framing the founders as hometown entrepreneurs bringing a new product category to the mainstream gift wrap aisle, coverage that helped extend the story beyond a single national television airing.
The Deal That Got Done
Barbara Corcoran made the deal, offering 250,000 dollars for 10 percent equity, doubling the ownership stake from the founders' original ask. Mark Cuban had reportedly been part of a joint offer discussion on air before Barbara ultimately took the deal solo, a detail Shark Tank fan sites have noted as one of the more talked-about negotiation twists of that episode, since a joint offer falling apart into a solo deal is the kind of on-camera pivot that tends to get replayed in show recaps and highlight compilations well after the original airing.
The deal closed, and the founders have said publicly that Barbara's network started accelerating their growth almost immediately, which lines up with what came next: a rapid jump into national retail. Barbara Corcoran's real estate and retail industry connections have historically translated into fast-moving retail introductions for the founders she backs, and the jump from a direct-to-consumer wrapping paper company to shelf space in a national dollar-store chain within a relatively short window fits that pattern.
Black Paper Party net worth in 2026
There is no independently audited net worth or annual revenue figure publicly available for Black Paper Party as of 2026, and Shark Tank tracking sites covering the company likewise do not report a hard number. Given that gap, any specific dollar figure here would be a guess, and this article will not present one as fact.
What is verifiable is the retail expansion itself: placement in more than 5,000 Dollar General stores plus a Kohl's seasonal partnership represents real, checkable distribution, and companies do not typically land shelf space at that scale without demonstrating sell-through to the retailer first. That is the strongest indirect signal of the brand's momentum available right now. Big-box buyers like Dollar General and Kohl's typically run pilot programs in a limited number of stores before expanding to a chain-wide rollout, so reaching over 5,000 locations indicates the initial pilot performed well enough to earn that broader commitment rather than being a one-time promotional placement.
Where Things Stand Now
Here is the recap. Black Paper Party pitched in Season 15 out of Cincinnati, asked for 250,000 dollars at 5 percent, and closed with Barbara Corcoran at 250,000 dollars for 10 percent.
In the years since, the company expanded past holiday wrapping paper into birthday items, a Black History Month collection, and additional giftware categories, while landing shelf space in over 5,000 Dollar General locations and a Kohl's seasonal rollout.
So yes, Black Paper Party made it, and made it into stores most Shark Tank companies never reach. The brand is active, expanding its product catalog, and selling in both national retail and direct online, with the founding team's original mission around representation in gift and holiday products carrying through into every new category they have added since the episode aired.
Where to buy Black Paper Party
Still selling as of January 18, 2026. Check today's price and availability.
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See the full Black Paper Party deal breakdown and term sheet →
