Product Update

Is Bauble Stockings Still in Business? (2026 Update)

Is Bauble Stockings from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Bauble Stockings today.

Shark Tank IndexUpdated January 14, 20266 min read

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Kate Steward's needlepoint-style Christmas stockings, designed to hold small clue cards that extend the excitement of opening gifts, are one of the newer pitches on this list, landing in Season 17. Bauble Stockings is holiday-specific by design, which makes the still in business question a little different than it is for a year-round product.

The Short Answer

Yes, Bauble Stockings is still in business. The brand sells its hand-stitched, fair-trade stockings through its own website, baublestockings.com, and through retail partners including Neiman Marcus, a notable placement for a company that only recently pitched on national television.

As a seasonal product built around Christmas morning, sales activity naturally concentrates in the fall and winter months rather than running flat all year, which is normal for this category and not a sign of trouble.

The Shark Tank Pitch

Kate Steward pitched in Season 17, Episode 7, bringing small, ornament-sized needlepoint stockings hand-stitched by fair-trade artisans in Haiti, designed to hold clue cards or final small gifts that stretch out the excitement of Christmas morning beyond the main pile of presents.

She asked for 250,000 dollars for 15 percent equity, valuing the company at roughly 1.67 million dollars, built on a product with a genuine social-impact story behind its supply chain. Kate framed the product around the tradition of a family gathering to open stockings on Christmas morning, positioning Bauble Stockings less as a decor item and more as a ritual object meant to be reused and added to year after year, which is a different pitch than most single-use holiday products bring to the Tank.

The Deal That Got Done

Barbara Corcoran made the offer, initially proposing 250,000 dollars for a 25 percent stake. Kate pushed back and countered at 20 percent, and the two settled there: 250,000 dollars for 20 percent equity, a middle ground between the original ask and Barbara's opening number.

That kind of on-air negotiation, where a founder holds ground and moves the equity a few points instead of accepting the first offer outright, is exactly the moment viewers tune in for, and it worked out for Kate. Barbara Corcoran has a long track record of backing home goods and holiday-adjacent products on the show, and her personal enthusiasm for the emotional storytelling behind the brand, a family tradition reimagined as a product, tracks with the kinds of founders and categories she has favored across her seasons on the panel.

Bauble Stockings net worth in 2026

Because Bauble Stockings is a recent Season 17 pitch, there is not yet an established, independently sourced net worth or annual revenue figure circulating on Shark Tank tracking sites the way there is for older seasons' companies. Any specific dollar valuation claim right now would be premature and unverifiable, so this article is not going to invent one.

What is documented is real post-air momentum: reporting describes online sales going out of stock following the episode, and the company adding retail distribution at Neiman Marcus on top of its direct site. That is a legitimate growth signal even without a hard valuation number attached to it. The fair-trade artisan sourcing story out of Haiti is also a distinctive part of the brand's identity, giving Bauble Stockings a supply chain narrative that most mass-produced holiday decor competitors cannot claim, and that kind of story tends to matter to gift shoppers browsing a retailer like Neiman Marcus specifically for something with more of a backstory than a big-box ornament aisle offers.

Where Things Stand Now

Here is the recap. Bauble Stockings pitched in Season 17 asking for 250,000 dollars at 15 percent, and after a bit of back and forth landed a deal with Barbara Corcoran at 250,000 dollars for 20 percent.

Since the episode aired, the brand has scaled production to meet demand, sold through to the point of going out of stock online, and picked up retail distribution at Neiman Marcus alongside its own website.

For a company still in its first year or two out of the Tank, that is a strong starting position. Bauble Stockings is open for business, and Christmas season is when you will see it most active, with the company's own website continuing to promote its Shark Tank appearance as part of its brand story heading into future holiday seasons.

Bauble Stockings

Where to buy Bauble Stockings

Still selling as of January 14, 2026. Check today's price and availability.

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See the full Bauble Stockings deal breakdown and term sheet →

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