Urban Float
Dealsensory deprivation therapy
Urban Float is a sensory deprivation therapy that got its big break on Shark Tank in Season 10, and convinced Matt Higgins to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 5%
- Offered equity
- $10M
- Sought valuation
- $500K
- Deal amount
- 12.5%
- Deal equity
- $4M
- Deal valuation
The team stepped onto the carpet in Season 10, Episode 16 in the episode that aired March 17, 2019. Urban Float, the sensory deprivation therapy, pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
The ask was $500,000 for 5% of the company, an implied valuation of $10M.
Matt Higgins made the deal at $500,000 for 12.5% equity. That priced the company at $4M, a haircut from the $10M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 10 saw 92 pitches, and 63 of them closed a deal on air. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Urban Float?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Urban Float get a deal on Shark Tank?
Yes. Urban Float closed a deal for $500,000 in exchange for 12.5% equity, with Matt Higgins.
Which shark invested in Urban Float?
Matt Higgins invested in Urban Float ($500,000 total as aired).
What season of Shark Tank was Urban Float on?
Urban Float appeared in Season 10, Episode 16, which aired March 17, 2019.
How much was Urban Float asking for on Shark Tank?
The founders asked for $500,000 for 5% of the company, a $10M valuation.
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