U-Lace
DealBaby and Children's Apparel and Accessories
U-Lace is a baby and children's apparel and accessories that got its big break on Shark Tank in Season 5, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 25%
- Offered equity
- $800K
- Sought valuation
- $200K
- Deal amount
- 35%
- Deal equity
- $571K
- Deal valuation
The team stepped onto the carpet in Season 5, Episode 19 in the episode that aired March 7, 2014, bringing their Rochester, NY business with them. U-Lace, the baby and children's apparel and accessories, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $200,000 for 25% of the company, an implied valuation of $800K.
Mark Cuban made the deal at $200,000 for 35% equity. That priced the company at $571K, a haircut from the $800K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 5 saw 116 pitches, and 60 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is U-Lace still in business?
Read our 2026 update on where the company is now.
Sold on U-Lace?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy U-Lace?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did U-Lace get a deal on Shark Tank?
Yes. U-Lace closed a deal for $200,000 in exchange for 35% equity, with Mark Cuban.
Which shark invested in U-Lace?
Mark Cuban invested in U-Lace ($200,000 total as aired).
What season of Shark Tank was U-Lace on?
U-Lace appeared in Season 5, Episode 19, which aired March 7, 2014.
How much was U-Lace asking for on Shark Tank?
The founders asked for $200,000 for 25% of the company, a $800K valuation.
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