TushBaby
Dealcarrier for babies
TushBaby is a carrier for babies that got its big break on Shark Tank in Season 10, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 10%
- Offered equity
- $2M
- Sought valuation
- $200K
- Deal amount
- 20%
- Deal equity
- $1M
- Deal valuation
The team stepped onto the carpet in Season 10, Episode 9 in the episode that aired January 6, 2019. TushBaby, the carrier for babies, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
The ask was $200,000 for 10% of the company, an implied valuation of $2M.
Lori Greiner made the deal at $200,000 for 20% equity. That priced the company at $1M, a haircut from the $2M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 10 saw 92 pitches, and 63 of them closed a deal on air. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy TushBaby?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did TushBaby get a deal on Shark Tank?
Yes. TushBaby closed a deal for $200,000 in exchange for 20% equity, with Lori Greiner.
Which shark invested in TushBaby?
Lori Greiner invested in TushBaby ($200,000 total as aired).
What season of Shark Tank was TushBaby on?
TushBaby appeared in Season 10, Episode 9, which aired January 6, 2019.
How much was TushBaby asking for on Shark Tank?
The founders asked for $200,000 for 10% of the company, a $2M valuation.
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