The Mission Belt
DealMen's Accessories
Best known from its Shark Tank appearance, The Mission Belt is a men's accessories in Season 4, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $50K
- Asked for
- 20%
- Offered equity
- $250K
- Sought valuation
- $50K
- Deal amount
- 37.5%
- Deal equity
- $133K
- Deal valuation
Nate Holzapfel walked into the Tank in Season 4, Episode 22 in the episode that aired April 26, 2013, bringing their Orem, UT business with them. The Mission Belt, the men's accessories, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $50,000 for a 20% stake, which valued the company at $250K.
Daymond John made the deal at $50,000 for 37.5% equity. That priced the company at $133K, a haircut from the $250K the founders walked in asking for, which is how negotiations in the Tank usually go.
The Mission Belt was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is The Mission Belt still in business?
Read our 2026 update on where the company is now.
Sold on The Mission Belt?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy The Mission Belt?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did The Mission Belt get a deal on Shark Tank?
Yes. The Mission Belt closed a deal for $50,000 in exchange for 37.5% equity, with Daymond John.
Which shark invested in The Mission Belt?
Daymond John invested in The Mission Belt ($50,000 total as aired).
What season of Shark Tank was The Mission Belt on?
The Mission Belt appeared in Season 4, Episode 22, which aired April 26, 2013.
How much was The Mission Belt asking for on Shark Tank?
The founders asked for $50,000 for 20% of the company, a $250K valuation.
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