The Matte
DealCompact and foldable working area for makeup
The Matte is a compact and foldable working area for makeup that got its big break on Shark Tank in Season 12, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 20%
- Offered equity
- $500K
- Sought valuation
- $100K
- Deal amount
- 33.3%
- Deal equity
- $300K
- Deal valuation
Founder Melissa Clayton stepped onto the carpet in Season 12, Episode 20 in the episode that aired April 9, 2021. The Matte, the compact and foldable working area for makeup, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 20% of the company, an implied valuation of $500K.
Lori Greiner made the deal at $100,000 for 33.3% equity. That priced the company at $300K, a haircut from the $500K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 12 saw 100 pitches, and 71 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is The Matte still in business?
Read our 2026 update on where the company is now.
Sold on The Matte?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy The Matte?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did The Matte get a deal on Shark Tank?
Yes. The Matte closed a deal for $100,000 in exchange for 33.3% equity, with Lori Greiner.
Which shark invested in The Matte?
Lori Greiner invested in The Matte ($100,000 total as aired).
What season of Shark Tank was The Matte on?
The Matte appeared in Season 12, Episode 20, which aired April 9, 2021.
How much was The Matte asking for on Shark Tank?
The founders asked for $100,000 for 20% of the company, a $500K valuation.
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