The Fidget Game
DealEducational game for kids
The Fidget Game is a educational game for kids that got its big break on Shark Tank in Season 15, and convinced Barbara Corcoran to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 10%
- Offered equity
- $5M
- Sought valuation
- $500K
- Deal amount
- 15%
- Deal equity
- $3.3M
- Deal valuation
Founder Brandi Dugal stepped onto the carpet in Season 15, Episode 7 in the episode that aired November 17, 2023. The Fidget Game, the educational game for kids, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
The ask was $500,000 for 10% of the company, an implied valuation of $5M.
Barbara Corcoran made the deal at $500,000 for 15% equity. That priced the company at $3.3M, a haircut from the $5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 15 saw 87 pitches, and 59 of them closed a deal on air. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
The full story
Everything to know about The Fidget Game
The Fidget Game is a line of hands-on educational games that combine movement and tactile play with literacy and math skills, built to keep restless kids engaged while they learn. It was created by Brandi Dugal, a former teacher who designed the games to fit how children actually focus, letting them fidget productively while practicing reading and number skills aligned with classroom science.
Brandi came into Season 15 asking for 500,000 dollars for a 10 percent stake, pitching the games as a tool that works for both teachers and parents. Barbara Corcoran connected with the teacher-turned-founder story and the clear classroom use case. After negotiation, Barbara made a deal at a higher equity share than the original ask, backing Brandi's background and the proven demand from educators.
The Fidget Game stood out because it turned fidgeting, usually treated as a problem, into a learning advantage, which resonated with parents and teachers dealing with antsy kids. Brandi's credibility as a former educator and the games' alignment with the science of reading gave the pitch authority beyond a typical toy, making it feel like a genuine teaching aid.
Where The Fidget Game is now
After airing, The Fidget Game expanded quickly, growing its catalog well beyond reading to include math and time-telling titles and translating games into additional languages. The brand reported strong adoption across many schools and widened its lineup substantially, building on Brandi's classroom roots and Barbara's retail and marketing guidance.
As of 2026 The Fidget Game is still operating and selling through its official website at thefidgetgame.com. It has continued releasing new titles and pursuing retail partnerships, and the founder has kept up a habit of donating games to schools. The company runs as an active educational-games brand rather than a one-product seller.
Where to buy The Fidget Game
The Fidget Game is sold through its official website at thefidgetgame.com, where you can find reading, math, and time-telling titles for different grade levels. A purchase gets you a physical game designed to keep kids moving and engaged while practicing core skills. It is a solid pick for parents and teachers looking for screen-free learning tools, especially for children who struggle to sit still. Match the title to the child's grade and skill area for the best value.
Is The Fidget Game still in business?
Read our 2026 update on where the company is now.
Sold on The Fidget Game?
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Frequently asked questions
Where can I buy The Fidget Game?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did The Fidget Game get a deal on Shark Tank?
Yes. The Fidget Game closed a deal for $500,000 in exchange for 15% equity, with Barbara Corcoran.
Which shark invested in The Fidget Game?
Barbara Corcoran invested in The Fidget Game ($500,000 total as aired).
What season of Shark Tank was The Fidget Game on?
The Fidget Game appeared in Season 15, Episode 7, which aired November 17, 2023.
How much was The Fidget Game asking for on Shark Tank?
The founders asked for $500,000 for 10% of the company, a $5M valuation.
What is The Fidget Game?
The Fidget Game is a line of tactile educational games that pair movement and hands-on play with literacy and math practice. They are designed to help kids who fidget stay engaged while learning reading and number skills.
Who created The Fidget Game?
The Fidget Game was created by Brandi Dugal, a former teacher. She pitched the company on Shark Tank Season 15 and secured an investment from Barbara Corcoran.
Where can I buy The Fidget Game?
The games are sold through the official website at thefidgetgame.com, which carries reading, math, and time-telling titles for various grade levels. The company is still active in 2026.
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