The Coop
DealBaby and Children's Entertainment
The Coop, the baby and children's entertainment, landed on the national radar after pitching the sharks in Season 4, and convinced Barbara Corcoran to invest.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for The Coop.
From the show
The Shark Tank pitch
- $150K
- Asked for
- 15%
- Offered equity
- $1M
- Sought valuation
- $150K
- Deal amount
- 15%
- Deal equity
- $1M
- Deal valuation
Lucinda Lent and Juliet Boydstun faced the sharks in Season 4, Episode 11 in the episode that aired December 4, 2012, bringing their Studio City, CA business with them. The Coop, the baby and children's entertainment, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
They came in asking $150,000 in exchange for 15% equity, putting a $1M valuation on the business.
Barbara Corcoran made the deal at $150,000 for 15% equity. The deal valued the company at $1M.
Across Season 4, 52 of 103 pitches ended in a handshake. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
Is The Coop still in business?
Read our 2026 update on where the company is now.
Sold on The Coop?
Check today's price and availability before it swims away.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy The Coop?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did The Coop get a deal on Shark Tank?
Yes. The Coop closed a deal for $150,000 in exchange for 15% equity, with Barbara Corcoran.
Which shark invested in The Coop?
Barbara Corcoran invested in The Coop ($150,000 total as aired).
What season of Shark Tank was The Coop on?
The Coop appeared in Season 4, Episode 11, which aired December 4, 2012.
How much was The Coop asking for on Shark Tank?
The founders asked for $150,000 for 15% of the company, a $1M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
