Tanoshi
DealTablet with preloaded education app for children
Best known from its Shark Tank appearance, Tanoshi is a tablet with preloaded education app for children in Season 11, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 8%
- Offered equity
- $6.3M
- Sought valuation
- $500K
- Deal amount
- 20%
- Deal equity
- $2.5M
- Deal valuation
Greg Smith, Lisa Love, and Brad Johnston walked into the Tank in Season 11, Episode 21 in the episode that aired May 6, 2020. Tanoshi, the tablet with preloaded education app for children, pitched in the Tech & Software category, one of 73 tech & software businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $500,000 for a 8% stake, which valued the company at $6.3M.
Daymond John made the deal at $500,000 for 20% equity. That priced the company at $2.5M, a haircut from the $6.3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Tanoshi was one of 96 businesses to pitch in Season 11, where 63 deals got done. In the Tech & Software category overall, roughly 56% of pitches have landed a shark across the show's history.
The full story
Everything to know about Tanoshi
Tanoshi built a budget two-in-one tablet and laptop designed specifically for children, aiming to give kids in lower-income households an affordable computing device with built-in parental controls and learning content. The company was founded by Greg Smith, Lisa Love, and Brad Johnston, who positioned the product as a way to close the digital divide and put a real learning device in more kids' hands at a low price.
On their Season 11 pitch they asked for 500,000 dollars for 8 percent, leaning heavily on the social mission of affordable access. Daymond John connected with the cause and the price-point strategy, and the founders agreed to a deal with him for 500,000 dollars in exchange for 20 percent of the company, a meaningfully larger stake than they had originally offered.
The pitch resonated because of its mission. Rather than another premium gadget, Tanoshi pitched an inexpensive, kid-focused device tied to education and access. Daymond's background building brands and his interest in giving back made him a logical match for a company selling an affordable product to families who might otherwise skip a dedicated kids' computer.
Where Tanoshi is now
Tanoshi continued selling its kids' devices for a stretch after airing, and the founders publicly discussed the company's growth in the period following the show. However, reporting indicates the on-air deal with Daymond John was not finalized, and the company did not sustain the momentum many Shark Tank brands manage to build.
As of 2026 Tanoshi appears to be dormant or out of business. Its online store has shown an unavailable message, and its main product has been listed as discontinued or sold out for an extended time, with no clear signs of active operations. Anyone hoping to buy a new Tanoshi device should treat the brand as effectively wound down.
Where to buy Tanoshi
Tanoshi is no longer reliably available to buy new. Its official store has shown an unavailable message and its core kids' tablet has been listed as discontinued or sold out for a long stretch, so there is no active first-party source to purchase from. If you specifically want a Tanoshi unit, the only realistic option is the secondhand market, where condition, software support, and accessories will vary. For most buyers, a current kids' tablet from an active brand is the safer choice.
Is Tanoshi still in business?
Read our 2026 update on where the company is now.
Sold on Tanoshi?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Tanoshi?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Tanoshi get a deal on Shark Tank?
Yes. Tanoshi closed a deal for $500,000 in exchange for 20% equity, with Daymond John.
Which shark invested in Tanoshi?
Daymond John invested in Tanoshi ($500,000 total as aired).
What season of Shark Tank was Tanoshi on?
Tanoshi appeared in Season 11, Episode 21, which aired May 6, 2020.
How much was Tanoshi asking for on Shark Tank?
The founders asked for $500,000 for 8% of the company, a $6.3M valuation.
Is Tanoshi still in business?
It appears to be dormant or closed as of 2026. The online store has shown an unavailable message and the main product has been listed as discontinued or sold out for a long time, with no clear sign of active operations.
Did Tanoshi close the deal with Daymond John?
They agreed on air to 500,000 dollars for 20 percent, but reporting indicates the investment was never finalized after the show.
Where can I buy a Tanoshi tablet now?
There is no reliable first-party source today since the official store has been unavailable. Used units may appear on secondhand marketplaces, but availability and support are not guaranteed.
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