SwimZip
DealBaby and Child Care
Best known from its Shark Tank appearance, SwimZip is a baby and child care in Season 5, and convinced Lori Greiner to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see SwimZip's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $60K
- Asked for
- 5%
- Offered equity
- $1.2M
- Sought valuation
- $60K
- Deal amount
- 20%
- Deal equity
- $300K
- Deal valuation
Betsy Johnson and Barry Wanless walked into the Tank in Season 5, Episode 15 in the episode that aired January 24, 2014, bringing their Kansas City, KS business with them. SwimZip, the baby and child care, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $60,000 for a 5% stake, which valued the company at $1.2M.
Lori Greiner made the deal at $60,000 for 20% equity. That priced the company at $300K, a haircut from the $1.2M the founders walked in asking for, which is how negotiations in the Tank usually go.
SwimZip was one of 116 businesses to pitch in Season 5, where 60 deals got done. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
Is SwimZip still in business?
Read our 2026 update on where the company is now.
Sold on SwimZip?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy SwimZip?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did SwimZip get a deal on Shark Tank?
Yes. SwimZip closed a deal for $60,000 in exchange for 20% equity, with Lori Greiner.
Which shark invested in SwimZip?
Lori Greiner invested in SwimZip ($60,000 total as aired).
What season of Shark Tank was SwimZip on?
SwimZip appeared in Season 5, Episode 15, which aired January 24, 2014.
How much was SwimZip asking for on Shark Tank?
The founders asked for $60,000 for 5% of the company, a $1.2M valuation.
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