SunStaches
DealNovelties
SunStaches, the novelties, landed on the national radar after pitching the sharks in Season 6, and convinced Daymond John to invest.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for SunStaches.
From the show
The Shark Tank pitch
- $300K
- Asked for
- 5%
- Offered equity
- $6M
- Sought valuation
- $300K
- Deal amount
- 20%
- Deal equity
- $1.5M
- Deal valuation
Daniel Gershon, David Levich, and Eric Liberman faced the sharks in Season 6, Episode 5 in the episode that aired October 17, 2014, bringing their Los Angeles, CA business with them. SunStaches, the novelties, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
They came in asking $300,000 in exchange for 5% equity, putting a $6M valuation on the business.
Daymond John made the deal at $300,000 for 20% equity. That priced the company at $1.5M, a haircut from the $6M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 6, 66 of 116 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
The full story
Everything to know about SunStaches
SunStaches are novelty sunglasses molded into full character faces, mustaches, masks, and themed shapes, designed as instant costumes you simply put on. The company was founded in the Los Angeles area by Daniel Gershon, David Levich, and Eric Liberman, who saw that a single pair of character-shaped shades could double as a party favor, a costume piece, and an impulse buy at registers and gift shops.
The team came into Shark Tank seeking 300,000 dollars for just 5 percent of the company, a confident valuation backed by existing sales and licensing momentum. Daymond John, with his deep background in branding and licensing, understood the path to growth through partnerships and made an offer. They closed at 300,000 dollars for 20 percent, trading more equity for Daymond's expertise in landing big brand deals.
SunStaches stood out because the product was inexpensive, instantly recognizable, and tailor-made for licensing. Rather than relying on a single design, the founders could keep applying their format to new characters and franchises. Daymond clearly valued their disciplined approach of scaling through focused licensing instead of chasing too many unrelated ideas at once.
Where SunStaches is now
After the episode aired, SunStaches leaned hard into licensing, the exact strength Daymond brought to the table. The brand secured deals to produce character eyewear tied to major entertainment properties, expanding the catalog well beyond the original designs and getting the glasses into more retail and party channels across the country.
As of 2026 SunStaches is still active and widely available, with an extensive range of officially licensed designs spanning franchises from companies such as Marvel, DC, and Disney. The product line continues to refresh around new movies and characters, and the glasses are easy to find online, which keeps the brand relevant for costumes, parties, and gifting.
Where to buy SunStaches
SunStaches are sold on Amazon and through the official SunStaches website, along with party supply and costume retailers. Listings cover a large catalog of officially licensed character designs, from superheroes to wizards, usually offered in a one-size-fits-most format with UV protection. They are inexpensive and best treated as fun costume or party accessories rather than everyday sunglasses, so they are well worth it for Halloween, themed events, and party favors.
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Frequently asked questions
Where can I buy SunStaches?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did SunStaches get a deal on Shark Tank?
Yes. SunStaches closed a deal for $300,000 in exchange for 20% equity, with Daymond John.
Which shark invested in SunStaches?
Daymond John invested in SunStaches ($300,000 total as aired).
What season of Shark Tank was SunStaches on?
SunStaches appeared in Season 6, Episode 5, which aired October 17, 2014.
How much was SunStaches asking for on Shark Tank?
The founders asked for $300,000 for 5% of the company, a $6M valuation.
Are SunStaches still being sold?
Yes. SunStaches remain widely available on Amazon and the official website as of 2026. The brand offers a large range of officially licensed character sunglasses and keeps adding new designs tied to current movies and franchises.
What deal did SunStaches get on Shark Tank?
Daymond John invested 300,000 dollars for 20 percent of SunStaches. The founders had originally asked for the same amount in exchange for only 5 percent, so they gave up more equity to bring Daymond's licensing expertise on board.
Are SunStaches licensed with real brands?
Yes. A major part of the company's growth came from official licensing, and the catalog includes designs tied to entertainment properties from companies such as Marvel, DC, and Disney. The licensed lineup is regularly updated around new releases.
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