Show No
DealBaby and Children's Apparel and Accessories
Show No is a baby and children's apparel and accessories that got its big break on Shark Tank in Season 3, and convinced Lori Greiner to invest.
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Some Shark Tank products rebrand or sell under a parent company. The button above searches current Show No listings on Amazon so you see what's actually available today.
From the show
The Shark Tank pitch
- $50K
- Asked for
- 25%
- Offered equity
- $200K
- Sought valuation
- $75K
- Deal amount
- 25%
- Deal equity
- $300K
- Deal valuation
Founder Shelly Ehler stepped onto the carpet in Season 3, Episode 4 in the episode that aired February 10, 2012, bringing their Orange County, CA business with them. Show No, the baby and children's apparel and accessories, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $50,000 for 25% of the company, an implied valuation of $200K.
Lori Greiner made the deal at $75,000 for 25% equity. The deal valued the company at $300K.
Season 3 saw 60 pitches, and 28 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
The full story
Everything to know about Show No
ShowNo was a clever towel with a slit and a hood, designed so kids (and adults) could change out of a wet swimsuit in public without flashing anyone. It doubles as a beach towel and a wearable cover up, solving the awkward parking lot changing routine every parent knows. Founder Shelly Ehler, a mom from Orange County, California, came up with it after wrestling her own kids into dry clothes behind a car door.
Ehler asked for 50,000 dollars for 25 percent and delivered an energetic, heartfelt pitch that landed well. Lori Greiner, the show's retail and product expert, saw a perfect fit for her sales channels and offered 75,000 dollars for the same 25 percent, more cash than Ehler requested. Ehler accepted on the spot, thrilled to partner with a shark known for turning gadgets into mass market hits.
The product stood out because it was simple, relatable, and easy to demo, and because Ehler's story as a determined mom inventor was exactly the kind of underdog narrative the show loves. With Lori's retail muscle behind it, ShowNo looked like a strong candidate to become a seasonal bestseller.
Where Show No is now
There were early wins. Lori brought ShowNo onto national television and got it into a gift shop at a Walt Disney World water park, where the initial stock sold out. But the momentum did not convert into steady reorders, and the partnership with Lori was wound down after about a year as the two could not make the business work the way both had hoped.
Ehler kept trying, but repeated struggles with mass manufacturing made it hard to scale reliably, and she ultimately closed ShowNo for good around 2017. As of 2026 the company is no longer operating. Ehler moved on to a new career and has spoken openly about the realities behind a Shark Tank deal that looked promising on air.
Where to buy Show No
ShowNo is no longer in business, so there is no official source selling the original product today. The company closed around 2017 after struggling with manufacturing, and the deal with Lori Greiner had ended before that. If you want a changing towel with a similar slit and hood design, you will need to look at other brands that make hooded changing towels and poncho towels, since the ShowNo product itself is not being produced anymore.
Is Show No still in business?
Read our 2026 update on where the company is now.
Sold on Show No?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Show No?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Show No get a deal on Shark Tank?
Yes. Show No closed a deal for $75,000 in exchange for 25% equity, with Lori Greiner.
Which shark invested in Show No?
Lori Greiner invested in Show No ($75,000 total as aired).
What season of Shark Tank was Show No on?
Show No appeared in Season 3, Episode 4, which aired February 10, 2012.
How much was Show No asking for on Shark Tank?
The founders asked for $50,000 for 25% of the company, a $200K valuation.
Is ShowNo still being sold?
No. ShowNo closed around 2017 after running into repeated manufacturing problems. The company is not operating in 2026 and there is no official source selling the original towel.
What happened with the Lori Greiner deal?
Lori Greiner invested and got ShowNo onto national TV and into a Disney water park gift shop, where it initially sold out. Reorders did not follow, and the partnership ended after roughly a year.
What was ShowNo designed to do?
It is a towel with a slit and hood that lets someone change out of a wet swimsuit in public with privacy. It also works as a regular beach towel and a wearable cover up.
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