Pooch Selfie
DealSelfie tool for dogs
Pooch Selfie is a selfie tool for dogs that got its big break on Shark Tank in Season 10, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 20%
- Offered equity
- $500K
- Sought valuation
- $100K
- Deal amount
- 33.3%
- Deal equity
- $300K
- Deal valuation
The team stepped onto the carpet in Season 10, Episode 16 in the episode that aired March 17, 2019. Pooch Selfie, the selfie tool for dogs, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 20% of the company, an implied valuation of $500K.
Daymond John made the deal at $100,000 for 33.3% equity. That priced the company at $300K, a haircut from the $500K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 10 saw 92 pitches, and 63 of them closed a deal on air. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Pooch Selfie?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Pooch Selfie get a deal on Shark Tank?
Yes. Pooch Selfie closed a deal for $100,000 in exchange for 33.3% equity, with Daymond John.
Which shark invested in Pooch Selfie?
Daymond John invested in Pooch Selfie ($100,000 total as aired).
What season of Shark Tank was Pooch Selfie on?
Pooch Selfie appeared in Season 10, Episode 16, which aired March 17, 2019.
How much was Pooch Selfie asking for on Shark Tank?
The founders asked for $100,000 for 20% of the company, a $500K valuation.
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