Milkify
DealStorage for Breast Milk for Babies
Best known from its Shark Tank appearance, Milkify is a storage for breast milk for babies in Season 14, and convinced Lori Greiner and Gwyneth Paltrow to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see Milkify's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $400K
- Asked for
- 10%
- Offered equity
- $4M
- Sought valuation
- $400K
- Deal amount
- 20%
- Deal equity
- $2M
- Deal valuation
Pedro Silva and Berkeley Luck walked into the Tank in Season 14, Episode 19 in the episode that aired April 7, 2023. Milkify, the storage for breast milk for babies, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $400,000 for a 10% stake, which valued the company at $4M.
Lori Greiner and Gwyneth Paltrow teamed up at $400,000 for 20% equity. That priced the company at $2M, a haircut from the $4M the founders walked in asking for, which is how negotiations in the Tank usually go.
Milkify was one of 87 businesses to pitch in Season 14, where 62 deals got done. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Milkify?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Milkify get a deal on Shark Tank?
Yes. Milkify closed a deal for $400,000 in exchange for 20% equity, with Lori Greiner and Gwyneth Paltrow.
Which shark invested in Milkify?
Lori Greiner and Gwyneth Paltrow invested in Milkify ($400,000 total as aired).
What season of Shark Tank was Milkify on?
Milkify appeared in Season 14, Episode 19, which aired April 7, 2023.
How much was Milkify asking for on Shark Tank?
The founders asked for $400,000 for 10% of the company, a $4M valuation.
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