Milk Snob
Dealbaby stroller and car seat cover that doubles as a nursing cover
Best known from its Shark Tank appearance, Milk Snob is a baby stroller and car seat cover that doubles as a nursing cover in Season 8, and convinced Lori Greiner to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see Milk Snob's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $125K
- Asked for
- 5%
- Offered equity
- $2.5M
- Sought valuation
- $150K
- Deal amount
- 10%
- Deal equity
- $1.5M
- Deal valuation
The founders walked into the Tank in Season 8, Episode 8 in the episode that aired November 11, 2016. Milk Snob, the baby stroller and car seat cover that doubles as a nursing cover, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $125,000 for a 5% stake, which valued the company at $2.5M.
Lori Greiner made the deal at $150,000 for 10% equity. That priced the company at $1.5M, a haircut from the $2.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Milk Snob was one of 96 businesses to pitch in Season 8, where 59 deals got done. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
Is Milk Snob still in business?
Read our 2026 update on where the company is now.
Sold on Milk Snob?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Milk Snob?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Milk Snob get a deal on Shark Tank?
Yes. Milk Snob closed a deal for $150,000 in exchange for 10% equity, with Lori Greiner.
Which shark invested in Milk Snob?
Lori Greiner invested in Milk Snob ($150,000 total as aired).
What season of Shark Tank was Milk Snob on?
Milk Snob appeared in Season 8, Episode 8, which aired November 11, 2016.
How much was Milk Snob asking for on Shark Tank?
The founders asked for $125,000 for 5% of the company, a $2.5M valuation.
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