Lifebelt
No DealAutomotive
Lifebelt is a automotive that got its big break on Shark Tank in Season 1, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 10%
- Offered equity
- $5M
- Sought valuation
Founder Robert Alison stepped onto the carpet in Season 1, Episode 2 in the episode that aired August 16, 2009, bringing their Las Vegas, NV business with them. Lifebelt, the automotive, pitched in the Automotive category, one of 17 automotive businesses to brave the Tank across all 17 seasons.
The ask was $500,000 for 10% of the company, an implied valuation of $5M.
No deal. Every shark declined, and Lifebelt walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 1 saw 64 pitches, and 27 of them closed a deal on air. In the Automotive category overall, roughly 76% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Lifebelt?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Lifebelt get a deal on Shark Tank?
No. Lifebelt pitched the sharks but left Season 1 without a deal.
What season of Shark Tank was Lifebelt on?
Lifebelt appeared in Season 1, Episode 2, which aired August 16, 2009.
How much was Lifebelt asking for on Shark Tank?
The founders asked for $500,000 for 10% of the company, a $5M valuation.
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