Kudos
DealPremium Disposable Baby Diapers
Best known from its Shark Tank appearance, Kudos is a premium disposable baby diapers in Season 14, and convinced Mark Cuban and Gwyneth Paltrow to invest.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 5%
- Offered equity
- $5M
- Sought valuation
- $250K
- Deal amount
- 12%
- Deal equity
- $2.1M
- Deal valuation
Amrita Saigal walked into the Tank in Season 14, Episode 10 in the episode that aired January 6, 2023. Kudos, the premium disposable baby diapers, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $250,000 for a 5% stake, which valued the company at $5M.
Mark Cuban and Gwyneth Paltrow teamed up at $250,000 for 12% equity. That priced the company at $2.1M, a haircut from the $5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Kudos was one of 87 businesses to pitch in Season 14, where 62 deals got done. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Kudos?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Kudos get a deal on Shark Tank?
Yes. Kudos closed a deal for $250,000 in exchange for 12% equity, with Mark Cuban and Gwyneth Paltrow.
Which shark invested in Kudos?
Mark Cuban and Gwyneth Paltrow invested in Kudos ($250,000 total as aired).
What season of Shark Tank was Kudos on?
Kudos appeared in Season 14, Episode 10, which aired January 6, 2023.
How much was Kudos asking for on Shark Tank?
The founders asked for $250,000 for 5% of the company, a $5M valuation.
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