Fort Magic
No DealFort-building kits for kids
Fort Magic is a fort-building kits for kids that got its big break on Shark Tank in Season 13, where it won fans even without landing a deal.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Some Shark Tank products rebrand or sell under a parent company. The button above searches current Fort Magic listings on Amazon so you see what's actually available today.
From the show
The Shark Tank pitch
- $75K
- Asked for
- 15%
- Offered equity
- $500K
- Sought valuation
Founder Erika Pope stepped onto the carpet in Season 13, Episode 18 in the episode that aired April 1, 2022. Fort Magic, the fort-building kits for kids, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
The ask was $75,000 for 15% of the company, an implied valuation of $500K.
No deal. Every shark declined, and Fort Magic walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 13 saw 96 pitches, and 64 of them closed a deal on air. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
Sold on Fort Magic?
Check today's price and availability before it swims away.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Fort Magic?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Fort Magic get a deal on Shark Tank?
No. Fort Magic pitched the sharks but left Season 13 without a deal.
What season of Shark Tank was Fort Magic on?
Fort Magic appeared in Season 13, Episode 18, which aired April 1, 2022.
How much was Fort Magic asking for on Shark Tank?
The founders asked for $75,000 for 15% of the company, a $500K valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
